Meet Our Team
Eyal Rittberg
Founder & CEO
Working in algorithmic mortgage consulting and financial technologies since 2017. Licensed mortgage consultant registered with the Israeli Mortgage Consultants Association.
Bachelor's degree in Electrical Engineering from Tel Aviv University. Seven years of experience in high-tech in R&D and algorithm development - extensive experience in algorithms, machine learning, signal processing, and statistics.
Married to Shirly and father of three sons.
How Was Finwiz Founded?
The company was founded in 2017 due to Eyal's personal need to create analytical and algorithmic tools for taking out a mortgage. At that time, there were no mortgage knowledge bases or professional systems for evaluating mortgage quality.
We decided to leverage our mathematical, engineering, and statistical knowledge to create those missing databases and systems. This is how the mortgage forum was established - the most professional in Israel (also on Facebook) - where we analyze people's mortgage portfolios for free and provide them with insights and recommendations on how to improve their terms.
Why Did We Create This Website?
Two years after we started working, we realized there was a problem with how our system works. Mortgage analysis is not enough. In our opinion, the reason is psychological.
The "Dunning-Kruger effect" (illustrated here) describes our perception of confidence in a complex subject as a function of our level of understanding. After minimal learning, we feel confident about a certain topic, but later, after further exploration, our confidence evaporates. The philosopher Socrates put it best: "The more I learn, the more I realize how much I don't know."
Why is this effect relevant? We quickly understood that existing online information sources create the confidence needed to build a mortgage portfolio alone, but they don't go deep enough for that portfolio to actually be the right one for the borrower.
Where Do We Want You to Get?
This website is the most comprehensive knowledge source for mortgages in Israel. Proper mortgage planning starts here. We'll give you all the information, complex as it may be, so you can make the best decisions for yourself.
We want to show you that there's no good loan and bad loan - they all have advantages and disadvantages. We want you to know how the bank sets your interest rates. We want you to learn from mistakes others have made and stop using rules of thumb that hurt you.
You're going to discover how economics, psychology, finance, and algorithms all reside together in your mortgage. If you're planning to take a mortgage on your own - invest the time to read all the material so you deeply understand all the considerations in the process.
If you've decided you want to hire our services, we'd be happy to guide you - click the button below to learn how we can help. You can also read about the mortgage consulting process with Finwiz. Good luck!